1. Booking Confirmation (Immediate)
Subject: You're booked with [[Stylist Name]] at [[Studio Name]] - [[Service]] on [[Date/Time]]
Hi [[Client First Name]],
Thank you for booking! We're excited to welcome you.
Appointment Details
- Service: [[Service]]
- Date/Time: [[Date and Time]]
- Stylist: [[Stylist Name]]
- Location: [[Full Address or "Our studio at ..."]]
- Duration: [[Minutes]] minutes
What to Bring / Prepare
- List of current products or photos of your routine
- Any inspiration photos
- List of allergies or sensitivities
Cancellation Policy Reminder
Please give us [[24-48 hours]] notice if you need to reschedule. See full policy here: [[Link]]
We look forward to seeing you!
[[Studio Name]] Team
[[Phone]] | [[Email]] | [[Booking Link]]
2. Pre-Appointment Reminder (48 Hours Before)
Hi [[Client First Name]],
Your [[Service]] with [[Stylist Name]] is coming up on [[Date/Time]].
A few quick reminders:
- Arrive 5-10 minutes early
- Come with clean hair/skin as appropriate for the service
- Let us know if anything has changed with your health or schedule
Reply to this message or call [[Phone]] if you have questions.
See you soon!
3. Day-Before / Day-Of Confirmation (24 Hours or Morning Of)
Hi [[Client First Name]],
Just confirming your appointment tomorrow / today at [[Time]] for [[Service]].
If you're running late or need anything, text us at [[Phone]].
We're looking forward to a great experience for you.
4. Post-Service Thank You + Aftercare (Same Day or Next Day)
Hi [[Client First Name]],
Thank you for visiting [[Studio Name]] today! We loved creating [[Service Result Description]] for you.
Quick Aftercare Recap
[[Paste 3-5 key aftercare points or link to full card]]
How did we do?
Reply with your feedback or rate us here: [[Review Link]]
Rebook Your Next Visit
Your recommended return: [[Interval, e.g. 4 weeks]]. Book here: [[Link]]
We can't wait to see you again!
5. 7-Day Check-In
Hi [[Client First Name]],
How is your [[Service]] holding up? Any questions about aftercare or products?
If you'd like to adjust your routine or book a follow-up, just reply or use this link: [[Link]]
6. 30-Day Re-Engagement (if no rebook)
Hi [[Client First Name]],
It's been about a month since your [[Service]] with us. Many clients like to schedule their next [[recommended service]] around now to maintain results.
Here's what's new: [[1-2 sentence about new service, product, or promotion]]
Ready to rebook? [[Link]]
7. Loyalty / Milestone Touch (after 3-6 visits)
Hi [[Client First Name]],
You've been with us for [[X visits]] - thank you! As a thank you, here's [[discount or free add-on]] for your next visit.
Use code [[CODE]] when booking.
General Automation Notes
- Use the client's preferred name and last service details.
- Keep tone warm, professional, and consistent with studio voice.
- Include easy CTA links and one-tap replies where possible.
- Suppress after opt-out or long inactivity per your platform rules.
- Log all sends in client notes.
Studio Signature
[[Studio Name]]
[[Address]]
[[Phone]] | [[Email]] | [[Website]]
This Client Welcome Sequence is a professional template. Customize copy, timing, offers, and links to your brand and booking software. Comply with SMS/email marketing laws (TCPA, CAN-SPAM, etc.). As of 2026-06.
End of Client Welcome Sequence.
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